How we got started...

Hi! I’m Erica, founder and owner of Aunt Susie’s Granola—and Aunt Susie’s niece! I'm a generational baker with a wildly delicious imagination.

Every good recipe has a story, and ours begins with my Aunt Susie. During a visit, she shared her granola recipe with me, and I was hooked. I started making it for family and friends, then my imagination took over. With Aunt Susie as my sounding board and occasional collaborator, I began turning the flavors of my favorite cookies, cakes, and pies into new granola creations. I love a good challenge!

In the fall of 2021, with my aunt’s blessing, I started Aunt Susie’s Granola. What began as a way to stay busy during my empty-nesting years has grown into a woman-owned, family-operated business in Siloam Springs, Arkansas. Aunt Susie is our namesake and the inspiration behind our Original Granola. To me, she’s also a mentor—and always my favorite taste-tester.

Today, our team makes small-batch gourmet granola in a dedicated gluten-free kitchen. Since our beginning, we’ve created more than 45 unique flavors! Our collection includes everyday favorites, seasonal specialties, and a rotating Flavor of the Month—because I’m always dreaming up something delicious. Each flavor brings together thoughtfully chosen ingredients, a satisfying crunch, and a little bakery-inspired imagination.

You can find Aunt Susie’s Granola in independent shops, boutiques, and specialty food stores across the country, or have your favorites delivered right to your door. We also offer subscriptions, with gift boxes coming soon to make sharing your favorites even sweeter.

This little business has grown beyond anything I imagined, and I’m grateful for every customer, retailer, and team member who has helped it along the way. Whether you’ve been with us from the beginning or are opening your first bag, thank you for being part of our story.

A family recipe. A shared adventure.

Aunt Susie has always been much more than the name on the bag. Writer Addie Broyles captured the connection behind our granola—and how building this business has brought us even closer—in The Invisible Thread.

Read “When the space between us changes”
By Addie Broyles · August 26, 2025